New Fragrances the Harrods Beauty Team is Loving in 2025

Exclusive to Harrods
Nasreen Osman, deputy beauty editor

“It’s rare these days for a new fragrance to stop me in my tracks. Usually, there’s a bit of hesitation – some mental note-guessing, a return sniff to see if it’s growing on me. But Ex Nihilo’s Scarlet Sands? It was instant love. The blend of jasmine, amber and raspberry is warm, addictive and lingers on my skin all day. There’s just the right touch of floral brightness to lift it, while grounding akigalawood adds a comforting, cocooning feel. Inspired by the vibrant sunsets of Dubai, it somehow captures that golden, sun-drenched moment perfectly.”

Maya Avram, beauty writer

“Tilia is the first floral fragrance from Marc-Antoine Barrois, and much like the rest of the brand's line-up, it's unlike anything you've smelled before. The perfume is inspired by the memory of summer holidays in the south of France, mixing together powdery heliotrope and smooth jasmin sambac, woody linden tree and herby vetiver. The resulting scent is rich yet delicate, fresh yet warm – a real compliment generator.”

Maya Prever, H beauty deputy content editor

“This is a summer’s day on the Amalfi Coast, bottled. Think sun-warmed citrus (hello, blood orange and mandarin), which then melts into soft woods and suede. Think golden hour, euro summer and no plans except picking the perfect cocktail to sip on – and yes, it lasts long after the sun sets.”