A Diamond Revolution
De Beers' iconic slogan, ‘A Diamond is Forever’, solidified the link between the precious stones and eternal romance.
De Beers Jewellers
De Beers’ peerless expertise and commitment to quality has played proof to the very phrase the brand coined in 1947: “A diamond is forever.” The source of most of the world’s diamonds and originator of the industry’s first grading system – the 4Cs: carat, cut, clarity and colour – De Beers continues its ceaseless quest for perfection to this day by hand-selecting only ethically sourced diamonds for its jewellery. A special technique developed by the brand’s experts to identify individual diamonds for their perfectly aligned facets and angles guarantees maximum sparkle in every creation. From rings and necklaces to earrings and bracelets, De Beers’ inimitable designs have cemented the diamond’s status as an eternal symbol of love and the only choice for celebrating life’s most momentous occasions.
A Cut Above
The perfect diamond has three elements: Fire (reflection), Life (sparkle) and Brilliance (transparency and brightness).
Diamond Legends
De Beers legends include the 203.04-ct Millennium Star, the 273.85-ct Centenary Diamond and the 14.62-ct Oppenheimer Blue.
Inside the Boutique
At the De Beers boutique at Harrods, be guided through its remarkable collections and discover the iconic, historic diamonds.
Plan Your Visit
