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Everything you need to know about ASICS and its offering of men’s shoes is, in fact, hidden in its name. Created in 1949 by founder Kihachiro Onitsuka, the name ASICS stands for Anima Sana In Corpore Sano – ‘a Sound Mind in a Sound Body’ – which is the philosophy that underpins its every innovative move. Put simply, it’s the belief that life and wellbeing can be nurtured, enhanced and uplifted by sport, with the brand then ready to equip you for these active pursuits via its range of men’s trainers and running shoes. You’ll find that each design is driven by intelligent technology; the Gel-Kayano and GT-2000 models lead the pack, just as you’ll lead in your next race.