AMI Paris Ami de Coeur Bucket Hat

With the name translating to ‘friend of the heart’ in French, AMI Paris’s Ami de Coeur motif has become an instantly recognisable emblem, celebrated on the brand’s designs like this bucket hat. Originally used as the signature of Alexandre Mattiussi, the founder of AMI Paris, since he was a boy, the ‘A’ symbolises his initial, while the heart represents the values upon which he founded the label: joy, friendship, inclusion and authenticity.