BIOEFFECT goes far beyond what you might assume is possible from your skincare, using Icelandic innovation to push the limits through biotechnology. The award-winning brand is powered by plant-biotech growth factors produced in barley, grown in an ecologically engineered greenhouse in Iceland, with EGF – Epidermal Growth Factor, a skin-replenishing signalling protein – being the best-known growth factor (and BIOEFFECT’s signature ingredient). By adding the brand’s science-based formulas, such as the BIOEFFECT EGF Serum and the Hydrating Cream, to your daily routine, you’ll soon be in awe of the many benefits of biotechnology, with supercharged ingredients addressing everything from signs of ageing and hydration to all-round skin vitality.