Few designers would think to name their brand after a childhood pet, but this sentimental homage is perfectly in keeping with Georgia Larsen – the founder of British lingerie label, Dora Larsen – and her refreshing, girl-power approach to women’s underwear. Tired of wearing the same, unflattering styles, she embarked on a career-defining journey to create the colourful world of Dora Larsen underwear, speaking to the tastes of the contemporary woman and using her creativity to encourage positive self-expression. To this day, your Dora Larsen bra and thong are made from responsibly sourced fabrics that exceed industry standards and strengthen the brand’s spiritual connection to Mother Earth.