Widian

With a rich heritage rooted in Middle Eastern culture, Widian perfume awakens the senses to the enigmatic allure of the desert’s dunes – which is apt, as Widian means ‘valleys’ in Arabic. Founded by Ali Aljaberi, Widian blends traditional techniques with the essence of Abu Dhabi by way of extraits de parfum that capture the city’s architectural beauty through the rarest ingredients. For the worldly soul who remains true to their roots, each scent tells a story: one spritz of Widian London will reveal the secrets of the capital’s cobbled streets, the captivating Widian Liwa is an ode to the oasis located in the heart of the Empty Quarter and Widian 71 takes its name from the year the United Arab Emirates declared its independence.