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Bushido brings the art of the samurai to life at home with its superior instant coffee, believing that just as katana – the sophistication of the warrior’s sword – depends on the skilfulness of its maker, so too does its range of cult coffee products. Uniquely founded on the principle of bringing luxury, refinement and quiet contemplation to an everyday essential, Bushido instant coffee combines Japanese quality with Swiss attention to detail, roasting and blending its South American Arabica beans in the Alpine environs of Switzerland’s famous HACO factories. Intersecting European coffee culture with ancient Japanese traditions, the result is a gourmet brew that is as rich, smooth and flavourful as its whole-bean counterparts.