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Adanola is more than just another activewear label. Hyrum Cook, owner and CEO of the British brand, started the company in Manchester in 2015, aiming to provide women with fashionable sportswear that transitions seamlessly from gym floor to brunch booking and back again. Its enduring popularity is no doubt down to its minimalist designs and neutral colour palette – features that allow for effortless mixing and matching between styles. Buy into its booming athleisure community by investing in a logo-laden Adanola sweatshirt, Adanola top or a pair of Adanola trousers.