The perfect eye make-up look requires more than just technique, and no-one understands this better than Huda Kattan, the eponymous founder of Huda Beauty and revered make-up artist. A hallmark of any expertly curated cosmetics collection, the cult brand ensures you always have the best instruments at hand with its high-impact liquid eyeshadows, richly pigmented palettes, long-lasting liners and voluminous lashes – its forte and original bestsellers. Eyes are only part of the story though; don’t forget to indulge in Huda Beauty’s equally enviable lip and face make-up.