A.P.C.

A.P.C. – or Atelier de Production et Creation – is a label that perfectly captures the essence of Parisian je ne sais quoi. Expertly crafted without being over-designed and elegantly minimalist at heart, A.P.C. was founded in 1987 by French-Tunisian designer Jean Touitou. Eschewing the extravagance of the decade, Touitou instead championed a return to the essential, beginning with a run of coveted raw Japanese denim jeans. Since then, the Maison has expanded into a full ready-to-wear collection, where you can expect everything from classic logo A.P.C. T-shirts and sweatshirts to men’s workwear-inspired shirts and, of course, clean-cut jackets, which are integral to everyday French style.

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