Purebaby

When Purebaby founder Mirabai Winford had her daughter, Samara, she recognised a need shared by many other parents: to dress her new arrival in beautiful, soft, organic baby clothing. What started as a quest to find kind-to-skin newborn sleepsuits and baby bodysuits turned into a brand that is now nearly 20 years old. Exclusively made with certified organic cotton that is grown without harmful chemicals, Purebaby’s essentials are joined by dresses, cardigans, trousers and more featuring soft knits, storytelling prints and unique details.