Ouai
Created by celebrity hairstylist Jen Atkin, Ouai – pronounced ‘way’ – encourages you to let go of unrealistic expectations and say yes (or Ouai) to doing things your way. The socially connected haircare brand serves up a range of targeted formulas for all hair types and textures, from its cult-favourite Ouai shampoo and conditioners to the multitasking Ouai hair oil – loved as much for its scent as its results. Always responding to what customers want instead of telling them what they need, Ouai introduced Ouai de parfums due to the demand for its signature haircare fragrances. And it’s not just your hair that gets the Ouai treatment – body, bath and handcare are on offer too, including the Ouai body crème in signature scents like St. Barts and Melrose Place.
