Californian brand Hourglass has built its reputation on ground-breaking innovation, with a flair for luxurious formulas brimming with active ingredients. Established in 2004, founder and visionary Carisa Janes rose to success when she created the brand’s first cult product, Veil Fluid Make-Up, a foundation that delivers flawless coverage, rejuvenated skin and protection from harmful environmental elements. Since then, Hourglass has garnered a loyal following for its extraordinary ability to achieve the impossible – offering liquid foundations with powder-like finishes, primers that combine a dewy effect with matte finishes, and strobing powders with innovative light-refracting particles. Operating at the pinnacle of luxury beauty, Hourglass’s cutting-edge products are coveted for their sleek, polished packaging that perfectly emulates the brand’s modern sophistication.