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It may not have been Jimmy Choo trainers that the designer was crafting in his East London atelier when first forging his eponymous brand in 1996, but today, Jimmy Choo slip-on sneakers are undeniably as ubiquitous as their more formal counterparts. Consider it a response to the embrace of sporty styles by womenswear at large – the designer’s innate understanding of what women want means that chic yet casual silhouettes have become integral to the range of Jimmy Choo flats. Drama and glamour remain central, though; the Jimmy Choo Verona knitted sneakers, for example, feature the same sparkling details found upon Jimmy Choo heels.