Close your eyes and picture a fridge: is it the now-iconic, ‘50s-inspired Smeg fridge that comes to mind? It says a lot about the Italian brand that its design can come to symbolise an entire genre of kitchen appliance. And yet that’s par for the course, given how much time and effort Smeg invests into the style, colour and quality of every fridge-freezer, toaster and coffee machine that leaves its factory, destined for a life in the heart of your home. Like the fridges that came before them, expect the Smeg kettle and stand mixer to be at the forefront of your mind (and your wish list) when you think of those appliances.
Smeg’s celebration of the kitchen – and everything found within it – is no coincidence. Rather, it’s a product of the brand’s Italian upbringing; in Italy, after all, the kitchen is the home’s most important space. Via its established partnerships with designers and architects, Smeg creates appliances with this ethos in mind, each one worthy of becoming a focal point in your kitchen.
