RHUDE

Established in 2015 by Filipino-Californian Rhuigi Villaseñor, RHUDE has defied the odds to become one of the most sought-after streetwear brands in recent years, often spotted on a host of celebrities. The LA-based label is a multifaceted mix of contradictions: even the brand name itself is an amalgamation – many of Rhuigi’s family have ‘Rh’ at the beginning of their names, while it’s also a play on the word ‘rude,’ which is a nod to the brand and its founder’s rebellious nature. Featuring a curated collection of urban apparel crafted with luxury techniques, RHUDE T-shirts, shorts, hoodies and shirts encourage you to dress for yourself – to use your clothing as an avenue to express yourself creatively.