Il Gufo

Following the brand’s motto bambini vestiti da bambini which translates to ‘kids dressed as kids’, Il Gufo’s founder Giovanna Miletti designs as though she’s making clothes for her own children. Perfectly balancing a playfulness that calls to youngsters, with traditional silhouettes that lend themselves to formative moments and family photos, the brand acknowledges that a little one’s first years are all about making special memories, so Giovanna creates beautiful, high-quality clothing to reflect just that. Expect striped shirts, mohair sweaters, ruffled dresses and trusty jeans to undergo the signature Il Gufo treatment with meticulous craftsmanship, whimsical detailing, and classic prints.