Anastasia Beverly Hills

Revered by beauty enthusiasts and industry insiders alike, Anastasia Beverly Hills is a cult make-up brand with a global following captivated by its professional-level products. Inspired by the Golden Ratio – a scientific principle rooted in the human eye’s fascination and appreciation of balance and symmetry – Romanian-born beauty entrepreneur patented the Golden Ratio method, a bespoke brow-shaping programme designed to perfectly frame any face shape. Building on the success of her flagship Beverly Hills salon, the Anastasia Beverly Hills beauty line was launched in 2000, with products including the Brow Wiz, Contour Kit and Liquid Lipstick. Showcasing make-up’s ability to create the illusion of facial balance and symmetry, the brand continues to educate, inspire and excite its legion of loyal fans.