Joseph
Casablanca-born Joseph Ettedgui redefined British fashion with the launch of JOSEPH – a complete modern wardrobe with a focus on luxury essentials – in 1983. His pared-back approach to style continues to guide every JOSEPH clothing collection, translating Ettedgui’s original vision to the current fashion landscape. Seasonal collections are made in the JOSEPH atelier, where designer sketches are brought to life by 10 highly skilled artisans to create JOSEPH dresses, trousers and skirts – amongst others. Fit is paramount – each collection requires over 178 hours of fitting – and the result is flawless; JOSEPH knitwear prioritises softness and longevity, while JOSEPH coats are crafted in materials like leather and wool and prized for their ability to pull together the quintessential JOSEPH look, season after season.
