Miu Miu

With an unwavering ability to capture the zeitgeist and empower women, Miu Miu has spawned a vast number of covetable, must-have designs; from shapely Miu Miu sunglasses and timeless Miu Miu ballet flats to love-forever Miu Miu dresses, jackets and bags, its capacity for fun is reflected in every piece. New to the Miu Miu universe? Dip your toe by starting with a brand icon – a Miu Miu shoulder bag complete with the recognisable matelassé finish.

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Frequently Asked Questions

Yes, Miu Miu is owned by the Prada Group, the luxury conglomerate behind several world-renowned fashion houses. While part of this larger corporation, Miu Miu operates as its own brand under the creative direction of its founder, Miuccia Prada.

Miu Miu isn’t an actual word in Italian but rather Miuccia Prada’s childhood nickname, given to her by her family. The eponymous founder chose it as the brand’s name because Miu Miu felt like a more youthful and playful label in comparison to its older sister, Prada.

Miu Miu was originally established by Miuccia Prada in 1992 as a way for the founder to express a more playful, carefree side through the brand’s designs. However, it wasn’t publicly launched until the following year, 1993, when a Western-themed collection debuted on the runway.

There are many reasons why Miu Miu has gained significant popularity in recent years. After the micro skirts featured in the House’s Spring/Summer 2022 collection became some of the most coveted pieces in fashion, the label leaned into the nostalgic, Y2K-inspired aesthetic that quickly influenced the rest of the industry. Miu Miu’s success can also be attributed to Miuccia Prada’s talent for balancing current trends with wearable designs, offering a range of pieces that feel both contemporary and timeless.

Miu Miu is known for its playful, experimental – and at times, avant-garde – approach to fashion, embodying a youthful and subversive femininity that feels carefree yet refined. Its bold use of colours, textures and patterns creates a whimsical-meets-rebellious aesthetic that encourages self-expression through clothing and accessories.