Earn double points with Rewards. Find Out More
Fine Jewellery
Fine Watches
New In
Seasonal Reductions
In-Store
Seasonal Reductions
Make-up
Bath & Body
Mens Grooming
Trending & Edits
Featured Brands
Beauty In-store
New In
Fashion Jewellery
New In
Girls (3-16 Years)
Boys (3-16 Years)
Seasonal Reductions
Home Furnishings
Cleaning & Household
Technology
Stationery & Games
Featured Brands
Seasonal Reductions
Health and Wellbeing
Gifts By Price
Gifts by Category
Edits & Inspiration
Store Information
Restaurants
Restaurant Experiences
Founded in 1997 by Andrew Rosen – an executive at Calvin Klein – and Israeli designer Elie Tahari, Theory is a considered New York brand based on the iconic wardrobe staples you turn to again and again. Built around the brand’s signature stretch trousers – designed for the perfect fit, superior comfort and versatility – a women’s capsule collection of sleek dresses and tailored separates with textural accents and soft knits redefines the gap between work and weekend style. In a quietly sophisticated palette of black, grey and neutrals, the result is a contemporary aesthetic that informs your year-round wardrobe.