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Demna's tenure at Balenciaga has seen the Creative Director explore his anti-fashion ethos in its purest form, posing tongue-in-cheek questions about the industry through designs and advertising. This lightweight distressed hoodie hails directly from look 68 of the brand's Spring/Summer 2024 collection and parodies the increasingly commerce-driven see-now-buy-now modus operandi of fashion week, skipping a step to advertise the brand's DTC website directly on the runway.
Demna's tenure at Balenciaga has seen the Creative Director explore his anti-fashion ethos in its purest form, posing tongue-in-cheek questions about the industry through designs and advertising. This lightweight distressed hoodie hails directly from look 68 of the brand's Spring/Summer 2024 collection and parodies the increasingly commerce-driven see-now-buy-now modus operandi of fashion week, skipping a step to advertise the brand's DTC website directly on the runway.
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