Backed by 90 years of cutting-edge Swiss cellular science, La Prairie crafts skincare using the most rare and precious ingredients: Swiss caviar, eternal platinum and radiant gold. The iconic Skin Caviar was launched in 1987, infusing the restorative properties of the culinary delicacy into potent formulas that aim to lift, firm and return elasticity to the skin. Today, La Prairie continues to innovate with lifting and firming cult favourites like Skin Caviar Liquid Lift and Skin Caviar Luxe Eye Cream. But the scientific prowess doesn’t stop there; the illuminating White Caviar collection delivers even skin tone and dark spot reduction; Pure Gold replenishes skin for a golden-hour glow, and the ultimate Platinum Rare collection rejuvenates skin at the highest level to holistically address signs of ageing.