With the birth of his eponymous label in 1983, Joseph Ettedgui redefined British fashion with his signature minimalism and focus on luxury essentials. This pared-back approach to style continues to dominate every JOSEPH clothing collection, with co-creative directors Anna Lundbäck Dyhr and Frederik Dyhr working to bring his original vision to the current design landscape. Prioritising the same quality fabrics and impeccable fits as the acclaimed founder, the husband-and-wife duo creates the ultimate wardrobe for the modern JOSEPH woman: coats in leather and wool are effortlessly styled over understated yet exquisitely crafted dresses, trousers, skirts and knitwear.