Givenchy is a Parisian institution, constantly pushing the boundaries of fashion with its ready-to-wear and haute couture. Ahead of its time since 1952, the Maison owes its name to founder Hubert de Givenchy, whose groundbreaking legacy of minimalist, architectural styles and iconic fragrances such as L’Interdit continue to inspire new generations of creatives – including, of course, current artistic director Matthew M. Williams. While his vision for the legendary French brand is undoubtedly subversive and heavily influenced by modern streetwear, subtle nods to its original pioneer can be found throughout every collection. Consider, for example, the new 4G bag and its streamlined silhouette – is there anything more Givenchy?