ME+EM is uncompromisingly leading the revolution on ‘intelligent styling’. Founded in 2009 by Clare Hornby after her own search for comfortable luxury came up short, the British label now serves as the unofficial uniform of fashion editors and women on the go. The secret to its success? ME+EM clothing cuts out the middleman with dresses, skirts and tops that align with its three Fs – flattering and functional with wear-forever appeal.