Founded in Osaka, Japan in 1991, Evisu takes its name from Ebisu, the Japanese god of prosperity. It’s no surprise, then, that what started as a small line of jeans – the label could only produce 14 pairs a day due to its hand-painted detailing – has become a global powerhouse adored by the likes of Travis Scott and Central Cee. You only have to put on a pair of Evisu jeans or even its shorts to understand why: durable, hard-wearing and infused with vintage style influences from Japan and ‘50s-era Americana, each pair confirms the label’s dedication to timeless craft. Style yours with an Evisu T-shirt, sweatshirt and jacket for a brand-approved ensemble, spotlighting the label’s signature seagull motif with pride.