Originally founded in 1984 by Peter Meadows, Hunza G was revitalised in 2015 by Georgiana Huddart who brought more than just the ‘G’ to the iconic Eighties swimwear label. Charmed by the signature seersucker fabric – put on the map by the 1990 film Pretty Woman, which saw Julia Roberts sport the now-famous cut-out mini dress – while at university, the now-creative director recognised its sculpting potential and combined this with a nostalgia-led aesthetic to cement the brand’s popularity today. If you’re looking for vibrant hues and flattering fits, why not opt for a Hunza G swimsuit? From ‘80s high-leg cuts to ‘90s spaghetti straps and ring details, Hunza G’s collection also encompasses bikinis /shopping/hunza-g/women-swimwear-bikinis and beach-to-bar dresses, all of which simultaneously innovate and pay homage to where it all began: with crinkles.