Living Proof
The brains behind Living Proof are dedicated problem solvers tackling the toughest beauty challenges with patented technologies, ensuring its haircare is always results-focused and grounded in science. Founded by an unexpected partnership between hair stylists and biotech scientists from MIT, the brand has become a cult favourite, free from silicones, parabens and phthalates. While many brands mask issues with silicone-heavy formulas, Living Proof haircare provides the science to solve real-world hair concerns – and its customers are the ‘living proof’ of its effectiveness. Put the technology behind this cruelty-free brand to the test with targeted treatments designed to strengthen and repair, including Living Proof Shampoo and Living Proof Conditioner, Living Proof hair masks and the does-it-all Living Proof Perfect hair Day 5-in-1 Styling Treatment.
