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Face serums are the perfect way to supercharge your skincare regime. They deliver a high concentration of active ingredients and are a necessary part of your routine if you want to target specific concerns. Whether it's bakuchiol or a retinol serum for anti-ageing purposes, niacinamide or hyaluronic acid serum for a dose of hydration or a vitamin C serum for reducing pigmentation, finding the best formula for you becomes an effortless task with our carefully curated line-up. If you’re not sure where to start, some of the most popular serums include Estee Lauder’s Advanced Night Repair, Clarins’ Double Serum and Lancome’s Genifique Serum, each one offering long-lasting hydration and anti-ageing capabilities. Found the perfect one for you? Continue to target skincare concerns with our wider range of products, from face oils and face masks to eye serums.