New Brand
Cole Buxton
Cole Buxton and Jonny Wilson, the founder and brand director of Cole Buxton, always felt they had something to prove – growing up outside London meant that they had to push even harder to realise their vision. Informed by an education in the fundamentals of technical sportswear, they built Cole Buxton menswear around craftsmanship, quality and references to vintage gym apparel – the sort worn by Arnold Schwarzenegger and Rocky Balboa. Key pieces like Cole Buxton T-shirts and Cole Buxton hoodies crack the menswear code with heavyweight cotton, considered fits and simple branding (see the Cole Buxton International range), while signature Cole Buxton knitwear pieces exemplify the precision with which the brand designs.
