Superbrands
Discover 17 immersive boutiques from Louis Vuitton, Loro Piana, Berluti and more, each with the latest new-season and capsule collections – plus exclusives you won’t find anywhere else.
Menswear
Home to more than 200 designers and brands, Menswear on the Second Floor hosts a rich offering of timeless staples, cult must-haves and exclusives, plus a range of elite services including all-year-round made to measure.
Designer Collections
The home of time-tested tailoring, cashmere knitwear and elevated everyday fare by the likes of Brioni, Brunello Cucinelli and Giorgio Armani.
International Designer
Head here for cult designers from Milan, Paris, London and beyond, including Loewe, Moncler, Givenchy, Alexander McQueen and more.
Contemporary Designer
Step into the modern man’s wardrobe, brimming with hero pieces and denim aplenty: think Homme Plissé Issey Miyake, 1017 Alyx 9SM, Canada Goose and Dsquared2.
Sunglasses, Grooming & Fragrance
Across these three specially designed rooms, you’ll find exclusive fragrances and grooming, as well as sunglasses from the likes of Gucci and Prada.
Shoes & Accessories
Essentials & Swimwear
Heading on holiday or making time for yourself? Enter our home of loungewear, underwear and swim shorts care of Orlebar Brown, Derek Rose, Vilebrequin and more.
Sports, Outdoor & Ski
Harrods App
Store Guide
Find your way around the Second Floor
What’s on? What’s new? Where to find it? With the Harrods app, you can discover what’s happening in-store and use our Mobile Store Guide to find your way to the brands you love.
In-Store Services
Bespoke Alterations
Breathe new life into your wardrobe with The Tailors at Harrods. Our expert team offers garment restorations and fittings from anywhere in-store.
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Made to Measure
Second Floor — Enjoy made-to-measure services from Brioni, Giorgio Armani, TOM FORD, Zegna and more, all year round. Our team is ready to book your appointment.
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Adam Grooming Atelier
Second Floor — Adam Grooming Atelier combines traditional Turkish techniques with impeccable equipment for the ultimate spruce-up.
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Fine Watch Aftercare
Lower Ground Floor — With an in-store workshop and expert team offering services from watch strap changes to full servicing, we aim to make your treasured items last a lifetime.
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Services
Men’s Personal Shopping
Book an appointment in our unique Personal Shopping room, where all customers can enjoy an elite retail experience. Designed by David Collins Studio, the sophisticated space features a fully equipped mixologist bar and cashmere upholstery courtesy of Loro Piana. Our Menswear sales associates will be happy to assist with your booking.
Men’s Stories
Dress Codes for Summer Events
Read & Shop
The Best Spring Jackets
Read & Shop
Spring/Summer 2025 Trends
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5 Suits Every Man Should Own
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Men’s Wardrobe Essentials
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Top 10 Sneakers for Men
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Men’s Bags to Invest In Now
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3 Japanese Brands to Know Now
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5 Men’s Golf Brands to Know
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Run Clubs: What to Wear
Read & Shop
Dining on the Second Floor
Pizzeria & Pasqua
Indulge in authentic wood-fired pizzas – from Diavola and Quattro Formaggi to Calzone – with a choice of traditional Veneto and fine Italian wines curated by Pasqua. Available for walk-ins.
Em Sherif
Prepare for a feast of Lebanese delights including zaatar manoushe still warm from the oven – perfect for dipping in silky-smooth hummus with sautéed Wagyu beef – vibrant fattouch, lentil soujouk and more.
