Paula Begoun founded Paula’s Choice in 1995 after her own struggle with acne and eczema, which led her to research and formulate transformative skincare. With continuously evolving, science- and dermatologist-backed formulas that promise real skin-glowing results, it’s no wonder Paula’s Choice skincare is world-renowned. Discover clarified skin and breakout prevention thanks to the anti-inflammatory properties of Paula’s Choice BHA exfoliators, or begin seeing the benefits of a Paula’s Choice retinol, which utilises the power of vitamin A to treat acne and the first signs of ageing. For complexion brightening and sun protection, browse Paula’s Choice Vitamin C and Paula’s Choice SPF to support your skin barrier against pollution and harmful UV rays. Whatever your journey of skincare treatment, make it Paula’s Choice.