Prada

Prada has been synonymous with forward-thinking style since 1913, but it’s Miuccia Prada – the granddaughter of the brand’s original founder – who transformed it into the global powerhouse it is today. Setting the fashion agenda with its womenswear and menswear collections, it expertly disrupts the traditional idea of beauty through conceptual and highly innovative designs and accessories. Its influence and impact transcend the realm of fashion, however, extending to home decor and perfumery with iconic fragrances like La Femme and L’Homme. Confidently traversing between past, present and future to create new aesthetic codes, the Milan-based label tells a story of unadulterated luxury through a fresh perspective, with each of its creations doubling as a powerful tool of self-expression.