New
Represent
Represent’s success comes as no surprise – least of all to owners George and Mike Heaton, who have pushed tirelessly to elevate the British label since its 2011 inception. What started in Manchester as a college project has become a global powerhouse, hosting runways and showrooms in Paris and New York, and demanding recognition as the pinnacle of men’s streetwear. The key to its success lies in the brothers’ vision: Represent hoodies fit perfectly; T-shirts present curated branding like the Owners Club graphics; and shorts, trousers and trainers marry together in a fusion of cargo pockets, split hems and chunky silhouettes. To call Represent unstoppable, then, would be an understatement.
