ON

One can only imagine what it must feel like to walk on clouds: soft under foot, with an effortless bounce and a padded step. For us mere mortals, it might be but a dream, but ON’s trainers might just be the closest you’ll get. Its patented CloudTech design consists of hollow outsole loops – otherwise known as ‘Clouds’ – which simultaneously provide a cushioned landing and a firm take-off, enabling athletes and amateurs alike to push their performance to even higher realms. Both women’s and men’s ON shoes – from the popular Cloudflow, which is intended for road running, to the lifestyle-led Cloudnova – feature this signature sole. Already a signed-up fan? Its apparel is just as innovative – ON’s jackets boast windproof, water-resistant and featherlight properties.