For a scent to reach its full potential, it must arrive in the freshest state possible. This theory is what drives the Le Labo perfumery, erupting onto the scene in 2006 with a vision to disturb the status quo – and achieve that it certainly did. Co-founded by Eddie Roschi and Fabrice Penot, this artisanal House pours feeling and sentiment into every handcrafted bottle. And as for the uncharted success of the brand, it has Santal 33 to thank, known as an olfactory ode to the great American cowboy. AnOther 13 is on its way to becoming a cult classic, too; created in collaboration with Jefferson Hack, this blend melds with the wearer’s natural pheromones for a your-skin-but-better signature