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Since 1880, the childhood dreams and imaginings of Steiff’s founder, Margarete Steiff, have brought joy and happiness to the lives of millions of children all over the world. A Steiff teddy bear is a keep-forever friend handcrafted in Germany to time-honoured methods from the finest materials. Each and every piece is stamped with a signature button on the ear as a trusted seal for the Steiff Purity Law – an over 100-year-old commitment to provide better than the best in safety and quality for children. Whether it is in plush, fur, mohair or organic cotton, a Steiff cuddly animal toy is one cherished by kids, collectors and young-at-heart adults alike.