Welcome the transformative powers of a La Prairie serum into your beauty ritual and expect your skincare to be revolutionised. Each formula – from the youth-enhancing Platinum Rare and White Caviar to the ever-iconic Skin Caviar Liquid Lift – is bolstered by the brand’s 90 years of research into cellular science and puts the exceptional benefits of rare ingredients front and centre. Whether it’s a La Prairie serum designed to rejuvenate, brighten or revive the complexion’s youthful appearance, know that any investment into the brand’s world of Swiss luxury is one worth savouring.