On a mission to demystify the overwhelming world of skincare, The Inkey List takes a no-nonsense approach to help you build the most effective routine. Co-founded by Colette Laxton and Mark Curry in 2018, the brand delivers potent, ingredients-focused formulas – clearly explained, without jargon, so you can make the best choices for your skin. From The Inkey List serums, such as The Inkey List Vitamin C and The Inkey List Hyaluronic Acid Serum, to The Inkey List moisturisers, every cruelty-free product is designed to perform. It’s not just skincare either – the brand also offers bodycare and haircare, including The Inkey List Scalp Treatment for healthy hair from root to tip.