Burberry has both heritage and innovation at its heart, shaping the fashion landscape with the trench coat as its starting point for trend-defining collections. Opening his first shop in Basingstoke in 1856, Thomas Burberry would go on to supply his weather-proof gabardine coats to WWI officers in the trenches, earning them their moniker. Today, under the direction of chief creative officer Daniel Lee, the Burberry signature is joined by refined tailoring and contemporary pieces for men, women and children, as well as an accessories collection that encompasses instantly iconic handbags, heritage check scarves, buttersoft leather pouches, purses and wallets, and Burberry perfume. Put simply, Burberry’s designs stand for superior quality and timeless design.