Color Wow
Since the brand’s inception, Color Wow’s founder and owner, Gail Federici, has dedicated herself to solving even the toughest haircare problems with that gasp-inducing WOW factor. What began with Color Wow shampoos, conditioners and heat protectants is now an empire of innovation and performance. Today, Color Wow products – from iconic sprays like Style on Steroids and Dream Coat to volumising solutions like Raise the Root – are backed by over 90 awards and 40 years of styling experience, providing elite frizz control or visibly thickening finer hair. Meanwhile, soothing formulas like the Color Wow Money Mask provide unmatched colour protection and amped-up silkiness.
