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Norse Projects boasts an authentic connection to the streets it calls home. The Danish brand began as an in-store apparel line for a chain of skateboarding shops, with those on the local scene taking such a liking to its graphic Norse Projects T-shirts that founders Tobia Sloth, Anton Juul and Mikkel Grønnebæk grew it into a fully fledged menswear label. Now known for its considered take on Nordic minimalism and easy-wearing streetwear, the brand offers Norse Projects sweaters, Norse Projects jackets and Norse Projects trousers to be styled with those signature tees, while functional, high-performance Norse Projects coats demonstrate the label’s technical precision.
